China Specialty Coffee Industry Assignment Example | Topics and Well Written Essays - 3500 words

chinaware Specialty Coffee Industry - appellative ExampleIt is evidently clear from the discussion that the existence and mere survival of an industry lie in its ability to effectively respond to the internal and remote influences. It is irrefutable that business organizations strategies mirror their unique responses to the external challenges and opportunities in the environment which, in turn, is facilitated by their internal resources and competencies. This paper will concentrate on the responses of the China specialty coffee industry to the various internal and external influences that it currently faces. Recognizing that this sector can be properly examined finished the use of different strategic management tools, this report will be utilizing notable technique PEST Analysis for the external environment scanning. Meanwhile, the internal environment will be assessed through the identification of its various stakeholders through the Porters Five Forces Model. The next section will focus on the Chinese specialty coffee market responses in the face of social and cultural diversity. This report will exhaustively examine the impact of the social and cultural trends in the industrys strategies while assessing the efficacy if their responses. Lastly, recommendations for improvement will be identified. Gaining the traditional recognition of being a tea country, marketers are aggressively and strategically transforming China into a coffee drinking nation. From its strong preference of jasmine, oolong, green, black, and myriads of other fragrant teas the Chinese mainland is becoming more and more attuned to the rich flavor of the coffee bean, driven by the urban savvy rich and an increasingly soaked middle class more receptive to Western taste. The current perception of coffee as a statement of fashion leads to the creation of the China coffee industry. Coffee consumption has always been associated with a cosmopolitan lifestyle which originated from the Weste rn nations. Thus, the Chinese coffee market is self-aggrandisingly concentrated in large cities like Beijing, Shanghai, and Guangzhou and is dominated by adventurous, young, open-minded, affluent, urban consumers.