Starbucks, the Global Coffeemaker Assignment Example | Topics and Well Written Essays - 3000 words

Starbucks, the Global Coffeemaker - Assignment Example15 List of Tables Critical Success Facgtors 1. Introduction This paper will provide a strategic abstract on the popular brand Starbucks within the business environment of the United States. The focus is the U.S. and International segments which ar responsible for association-operated and licensed stores. Also included in the classification of International segment argon nutrition service accounts stationed in Canada and the U.K. When Starbucks started its humble beginning, Starbucks fall apart Howard Shultz said that they wanted to change how people lived their lives. The company has change gourmet coffee into a primary food product along with a new American coffee shop (Thompson and Arsel, 2004, p. 631). This innovative company manufactures and directly sells coffee and tea, but its specialties atomic number 18 beverages from roasted wholly bean coffee and tea. It operates owned- and leased-stores in many parts of the Un ited States, the United Kingdom and Europe, and the whole world. (MarketWatch, 2012) Starbucks stumper of cafe is unique but it has tapped the coffee lovers segment, which is not actually a segment per se since everyone loves coffee. The company has penetrated major developed markets (Canada, China, Japan, Britain, and continental Europe, and even countries in South East Asia). It has conquered coffee lovers and Rome. Starbucks suffered some setbacks when the founder and CEO Howard Shultz stepped down in 2000 to act as chairman. Shares went down and the company was about to collapse had it not for the comeback of Shultz who had to start the company all over again, in Schultzs words own the mistakes (Harvard seam Review, 2004) and... This paper approves that the management and choice of location of the assorted coffee houses and stores of Starbucks were distinct and unique for Starbucks. They have an close excellent choice of location and management is customer-focus. Retail loca tions are also management properly and are of strategic location. The most important is the supply ambit every product and service is readily addressable and reaches the various branches within and outside the United States on time.This report makes a conclusion that supply chain management is handled by expert managers and Starbucks handling of supply chain operations is superior to its competitors. Their delivery trucks and opposite means of transportation to transport their products reach their destinations on time, whether this be inside the United States or to various branches worldwide. This makes its strength surpassed its weakness. It values its own people and the people it serves including the community. This was displayed when Howard Shultz revived the company to enhance the integrity of their assets, which are the company values, culture and guiding principles, gaining once again the trust and confidence of the people and its stakeholders.Manufacturing and distributi on are major components of the supply chain, and this Starbucks is good at. Their perfect handling of these processes allow them to have a strong scroll and a strong plus over their rivals McDonalds or Dunkin Donuts. Although these two have food as additional products to entice customers, Starbucks has perfected the coffee business. It may take a long time out front competitors will be able to take hold of Starbucks advantage.